Petúnia is a specialty coffee sourced from small farms in around the region of Petúnia, Brazil. With the motto, "From the farmer to the roaster, always transparent," it endeavors not only to deliver top-quality coffee but also to prioritize sustainable cultivation practices and fair wages for all involved in the coffee-making process. My responsibility was to oversee the branding of Petúnia. Drawing inspiration from the land's intrinsic value, its heritage, and sustainability principles, I crafted a brand identity characterized by tones and iconography that underscore its roots, story, and production ethos.